In context to the history of the internet and its origin, it is in the modern world - 2016 today, possible to do a lot on the internet. It has developed massively since the first messages and internet signals back in 1989. It has for example come as far as to making it possible for anyone to make their own web pages. This is how we have set up our very own web page with custom content and designs.

Our Idea and Concept

Name;
Since we first got handed out the handbook for this unit,  our group had already decided that we wanted to create something aimed at students. We also wanted to make something that would be fun, humorous and engaging. Josh brought up an idea he had used in one of his personal youtube video's over summer where he had named the video "Student Yak" - We decided that this was a name that was catchy and had a good tone to it.

Design & Colours;
Yak is a different word for talk, and it can also mean a long haired bovid - hence what we decided to base our logo on. When it comes to the colour scheme we wanted to use colours that were bright and engaging and at the same time would give the audience something.


We decided to go with these colours due to the fact that they are complimentary, and give a rather nice and engaging contrast. Triggering and at the same time creatively stimulating the audience.

- represents creativity, stimulation, attraction, happiness and enthusiasm to mention some. It is a colour that both combine the energy of red and the happiness of yellow.
- The colour increases oxygen supply to the brain, has the effect of producing energy and stimulates mental activity.
- It is a colour highly accepted amongst young people - which is important considering our aim.

- The colour is associated with wisdom, dignity, independence, creativity, mystery and magic.
-  It can when in a dark shade evoke and cause frustration, which is something combined with the other colour is a good thing as we want the young audience to engage in the cases and themes brought up on the channel.


META

In association with the internet, we have something called meta element.
The meta element provides information about the web page and can be used by search engines to help categorise the page correctly. They are tags that are used in HTML as well as XHTML documents to provide structured metadata. How the metadata is set up has an effect to how the rules on search engines read them and rank the different websites.

I will not go into further detail, as it is a bit tricky to completely understand and grasp the full meaning of this phenomena. However, it makes a good point as to how this also works in film/tv.

Meta element in film:


Means that the characters step out of the action and addresses the audience directly.
Just like the internet uses metadata to step out and detect using the tags to see what is most popular amongst websites, as well as to rank them.

The reason I am mentioning this is because without even thinking about it, we are effectively using this method in our production.


One of the important things is also that the presenter is stepping out of the action and directly as well as actively addressing the audience. Additionally, as a brand, we will use our web page to collect important information from the audience. In the form that they will give us feedback and we will be in direct contact with them collect "metadata" on what it is that they care about and want to see the content of.

Content & Categories

When it comes to the content of the channel we want it to be up to date, youthful, catchy and fun. We also want it to be relatable and micro-focused on the cases we find to be interesting to and for students. Due to the fact that our channel has the possibility to be quite broad, and basically bring up anything that can be associated with students we have decided to divide them into different categories.


An important thing for us as a brand is that we want all students to turn and return to our platforms - twitter, facebook, webpage, snap chat - first, be their primary source of news regarding students. That they can rely on us as an accurate and balanced channel.